Terminology

Conglomerate - A group of smaller companies owned by a larger company

Vertical Integration - Process in which distribution and exhibition are done by the same company

DSN - digital screen network - The film is put on a disc instead of reels of film, transferred by internet, 240 screens in 210 cinemas in the UK

Logistics - How a film is transferred and transported

Escapism - Escape from the real world and it's problems and divulge yourself into what you're watching e.g go to cinema to forget about reality

Social realism - Representation of real life - deals with social life

35mm print - The standard reel that the film is processed on

Tim Bevan - the founder of working title

Pre-fabricated set - set already built

Four Quadrant audience - film appeals to young/old and male/female

Viral marketing - word of mouth, passing on of marketing message - use of internet e.g. facebook status, text messages

Synergy marketing - where two companies join together to benefit both e.g. having a soundtrack on a film, orange Wednesdays

Above the line marketing - adverts, posters, billboards - company pay, you don't choose to see it

Below the line marketing - interviews, reviews - company paid, you choose to see it

Stock writers/Directors - Associate with the same film company e.g. Shane Meadows (Warp Film) and Paul Greengrass (Working Title)

Product Placement - A product used in a film to advertise it e.g. Jude Law drinking coca-cola