Terminology

Conglomerate - A group of smaller companies owned by a larger company

Vertical Integration - Process in which distribution and exhibition are done by the same company

DSN - digital screen network - The film is put on a disc instead of reels of film, transferred by internet, 240 screens in 210 cinemas in the UK

Logistics - How a film is transferred and transported

Escapism - Escape from the real world and it's problems and divulge yourself into what you're watching e.g go to cinema to forget about reality

Social realism - Representation of real life - deals with social life

35mm print - The standard reel that the film is processed on

Tim Bevan - the founder of working title

Pre-fabricated set - set already built

Four Quadrant audience - film appeals to young/old and male/female

Viral marketing - word of mouth, passing on of marketing message - use of internet e.g. facebook status, text messages

Synergy marketing - where two companies join together to benefit both e.g. having a soundtrack on a film, orange Wednesdays

Above the line marketing - adverts, posters, billboards - company pay, you don't choose to see it

Below the line marketing - interviews, reviews - company paid, you choose to see it

Stock writers/Directors - Associate with the same film company e.g. Shane Meadows (Warp Film) and Paul Greengrass (Working Title)

Product Placement - A product used in a film to advertise it e.g. Jude Law drinking coca-cola

Ident

For my ident I used the programme paint. I used a black background so that it would stand out,used comic sans font and shortened the title to just "Amp" The letters are outlines so that they stand out against the background.

Market Research Questionnaire

1)What do you think to the name Amplified?
Bradley - I like it

2) Are my colour scheme appropriate to the genre of the magazine?
Bradley - I like the black and white scheme but think some colour should be added to the front cover

3) Is the music featured on the magazine suitable for the genre?
Bradley - Yes, it fits in with the Indie genre of the magazine

4) How much would you be willing to pay for the magazine?
Bradley - £2

5) Is the magazine suitable for both males and females?
Bradley - Yes

6) Do you think the pictures fit in with the genre of the magazine?
Bradley - Yeah it fits in with the Indie pop music genre

7) Do you think my fonts are suitable for my magazine?
Bradley - Yeah but more fonts should be added

8) What magazine does it remind you of?
Bradley - Q and NME

9) What do you think to the graphology (layout) of my magazine?
Bradley - I like it but more pictures should be used on the Contents page

10) What do you like/dislike about my magazine?
Bradley
Like - the colour scheme
Dislike - the contents page layout

The Soloist - Notes on Featurette

The Soloist is based on a real life story from a newspaper article. Steve Lopez is a LA Times Columnist who wrote the article on Nathaniel in real life. Steve humanises the problems that are happening in America. Joe Wright the director was wary of telling a story about a country he knew nothing about. A lot of time was spent with people such as Steve and Nathaniel from the real life story. Extras who had never done it before and real homeless people from the area were used. The Soloist was filmed on the real Skid Row. This helped them and provided jobs. Jamie was taught to learn the Cello for the role of Nathaniel. They only had 4 weeks to get the set ready and 50 members of the crew.

The problem with the film was that it was a sombre film and there was no happy ending because the film was based on a true story. The problem was trying to find an honest ending. The ending is left open and Joe Wright said that he "doesn't like to prescribe how an audience should feel at the end of the film."

AFL target setting

Self Asessment


Peer Assessment 1

Good Variety of shots
Good use of mise-en-scene e.g props
Little variety in fonts and text size
Like the effect on the background of the front cover

Peer Assessment 2

Good use of colours on double page spread but a bit plain on the other two pages
Good use of pictures and a variety of shots especially the front cover as there is a guitar on the artist’s back
The material is all linked to the task, good use of cropping and resizing, but I think the photo on the double page spread would look better if it was not in the middle of the page
The front cover might look better with a little more text
The layout is generally good, especially text layout on the double page spread, variety of fonts and colours used
ICT is used well

Target Setting

Use different fonts and font sizes
Add more colour
Adjust photo
Add text on front cover

How does the editing in Saw 2 construct the meeting about the relationship between characters?

The Saw 2 trailer has no continuity as it purposely uses a variety of quick shots from the film and recaps back to the previous film.

Flashbacks are used so people can remember what happened previously and can see that it's a sequel before the title of the film is revealed at the end. It is in non chronological order so that it creates the enigma code and the audience want to watch the film so that they fully understand what is going on.

Jump cuts are used throughout the trailer to create the effect of distortion. They also lead to the enigma code because they give a sense of confusion and make you want to know what is happening.

Cutaways are used in the trailer because you see the CCTV camera and then see the people on the CCTV camera. This is used because the audience want to know what is on the CCTV camera and then a shot is shown of the people on the camera.

Eye line match is used to show one woman and then see the woman she is looking at. This is used so that we wonder who the woman is speaking to.

Montage editing is used throughout the whole of the trailer as all the images are unconnected and are used to create the meaning of uncertainty and confusion. This makes the audience want to watch the film to find out what is going on.

Match on action is used when we see the police officer and then we see him pull the cloth of the CCTV camera. This is used so that we wonder what the police officer is doing or about to do.

Actors

Jamie Foxx

In The Soloist, Jamie Foxx plays a musician who develops schizophrenia and becomes homeless. He took the role because it mirrored his past. When he was younger, Jamie had a fear of going crazy. When he was younger he took drugs and ended up in hospital and he had a friend who spoke to him and told him he was going through post dramatic stress. Because of this Jamie could relate to his character Nathanial and wanted to go into the character deep. He wanted to open up ideas about schizophrenia and homelessness.



Robert Downey JR

In The Soloist, Robert Downey JR plays a journalist who meets Nathanial and decides to write a Newspaper column about Nathanial and his homelessness. He was asked by the director to be in the film and felt like he interacted the most with the other actors.